We are delighted to welcome Gabriel Ajala, founder of Africa Sports Unified to The Sports Apprentice this week as he leads the WEBINAR on the "AFRICAN SPORTS TRENDS & OPPORTUNITIES" on Thursday, April 3, 2025 at 1.30PM CAT

Gabriel Ajala is a leading sports consultant and the Founder of Africa Sports Unified (ASU), the world's leading Pan-African sports business hub focused on driving investment, innovation, and strategic growth in the African sports market. With a deep understanding of sports as a tool for economic development, Gabriel has worked with governments, investors, rights holders, and intergovernmental organisations, advising on policies, commercial strategies, and market expansion.

His expertise spans sports tourism, investment, governance, and intra-African trade, having collaborated with the United Nations Economic Commission for Africa on leveraging sports to boost regional trade under the AfCFTA. Gabriel also leads initiatives that connect stakeholders across Africa’s sports ecosystem, including summits and thought leadership content.

His multi-industry experience allows him to bring a unique business perspective to the intersection of sports, investment, and economic transformation in Africa.